Limitless Design Blog

Limitless Design Blog

Saying it With Color

Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method.

Choosing the right dominant color for your brand is crucial. This color should appear on all your promotional material. Following is the most common impression each color conveys:

Blue: Cool blue is perceived as trustworthy, dependable, fiscally responsible and secure. Blue is an especially popular color with financial institutions.

Red: Red activates your pituitary gland, increasing your heart rate and causing you to breathe more rapidly. Count on red to evoke a passionate response.

Green: In general, green connotes health, freshness and serenity. Deeper greens are associated with wealth or prestige, while light greens are calming.

Yellow: In every society, yellow is associated with the sun. It communicates optimism, light and warmth. Certain shades seem to motivate and stimulate creative thought and energy. The eye sees bright yellows before any other color, making them great for point-of-purchase displays.

Purple: Purple is a color favored by creative types. It evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.

Pink: Hot pinks convey energy, youthfulness, fun and excitement. Dusty pinks appear sentimental. Lighter pinks are more romantic.

Orange: Cheerful orange evokes exuberance, fun and vitality. Orange is viewed as gregarious and often childlike. Lighter shades appeal to an upscale market. Peach tones work well with health care, restaurants and beauty salons.

Brown: This earthy color conveys simplicity, durability and stability. Certain shades of brown, like terracotta, can convey an upscale look.

Black: Black is serious, bold, powerful and classic. It creates drama and connotes sophistication. Black works well for expensive products, but can also make a product look heavy.

White: White connotes simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products.

 

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Signs -Ultimate Sales Tools

A well-designed signage program can instantly and effectively communicate the style, professionalism and overall presence of your business, it conveys to people who you are, where you are and what you do.

Vehicle signs are one of the most cost-effective advertising tools available to maximize the potential of your business. With unique and effective design, your shop car becomes a moving billboard and connects with your customers in a way that no other advertising medium can. It sends the message to potential customers that your company is expert and professional and is also established and reputable. Vehicle advertising is long lasting and works 365 days a year.
Exterior and interior signs are also important marketing assets in promoting your business and enhancing its representation. How your directional and informational signs are presented and function together with attractive storefront or forecourt signage are important to a positive customer shopping experience which will in turn create more sales and leads.
Advertising banners and displays can be used to announce new products, promote special events, advertise sales, generate excitement or attract and motivate customers.
One of the initial things to do when choosing a sign company is to find one that specializes in the sort of sign you want. Although the majority of companies will not refer to any specialty in their advertising, many will actually be mainly proficient at making a certain type of sign. You will often find faster turnaround and better pricing when working with such a company.
Working with people who are on the whole informed about the details surrounding a given project can significantly impact the type of signs that are created. If you are not using your own designer, you may want to think about the completed projects of graphic designers working at the sign company. This may well be your best investment.

 

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Ten Branding Musts

Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your customer’s experiences and perceptions of your products, services, and employees. In actuality, your brand is what everyone else thinks your company and product are – it’s what people say about your company behind your back.

A branding strategy is the beginning of all customer contact behavior. When the budget allows, the branding strategy can become the basis for better advertising communications such as multi-media advertising, direct mail, trade shows, and expanded public relations.
The undertaking of branding may seem scary; however there is strong proof that branding is worth the effort. Listed here are some benefits of a strong brand.
*Branding is what gives your company value and separates you from your competitors.
*Enhanced perceived value allows for top pricing and shelters you from price competition.
*Branding will provide protection in times of negative press.
*A strong brand enables you to launch new products and services more quickly and cost effectively.
Your brand will come to pass with or without your effort. Branding and managing a brand is tough work. Here are some no-nonsense guidelines on how to get started.
*To succeed, you’ll need to get everyone involved from top management on down.
*Research the successful competitors. Study their communications and how they position themselves.
*Study what values are most significant to customers. Develop a questionnaire and interview key customers and prospects.
*Develop a strategy from the information you gathered. It must be achievable and differentiating.
*Leverage brand strategy by integrating marketing communications. Check for consistency of all communications from every department. Sending a cohesive message will build brand equity.
*Evaluate and measure performance. Make changes as needed but be patient.

 

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The Loyalty Factor

What exactly is a brand? It’s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we’ve defined the term and given it a comprehensive meaning..

A brand consists of eight basic building blocks:

– The Name
– The Logo (brand icon)
– The Brand’s Colors
– The Slogan and Brand Messaging
– The Sound of the Brand
– The Overall Look and Feel = The Brand’s Position
– Packaging the Brand
– The Brand Experience

A Brand is the greater sum of its parts. It is always more than just the nuts and bolts, the pieces; great brands are always the result of the whole equaling more than the sum of its parts.

Branding is about making me, the consumer or buyer, more hip, more in the “know,” more cool than anybody else. We are a generation and a nation wanting to be special. We want to be richer, more beautiful, better dressed and more effortlessly gorgeous than any other generation that we know.

We want everything to mean more. We want everything to have meaning. That’s why we flock to the reality shows. Why we love “The Apprentice” and “American Idol” and other top realistic shows. We crave authenticity in this age of fabrication and falsehood. We “just want to be real.”

We want to be able to trust what we buy and whom we buy from. That’s why Coke is still the number one brand in the world. The more we know about a brand, the more we trust it. The more we trust it, the more we buy it and continue to experience it. The more we experience it, the more loyal we become.

Loyalty is the currency that cannot be traded for dollars.

 

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Three Key Ingredients in Branding

Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income.

Here are three key things you need to develop a strong personal brand:
1. Get clear on your personal strengths, talents, values, and core area of expertise. Understand how you connect best with people. Consider what your target audience needs and wants, and then identify the value and the experience that you can deliver to meet those needs and wants. Communicate in ways that reach into the hearts and minds of your target audience and connect with their core values and deepest desires.
2. The personal branding process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience. It’s about giving a clear impression of who you are, what you value, what you’re committed to, and how you can be counted upon to act.

Your branding statement must provide a clear, concise view of your unique set of strengths and tell why you can do it better than anyone else. You need to be able to state clearly and unequivocally why you are different than everyone else, and what services you offer that make you unique and set you ahead of your competition.
3.Consistency is one of the keys to building a strong personal brand. Be aware of being consistent in every interaction you have, both in what you say and how you respond.
Establishing a Professional Brand is absolutely critical to long term, sustainable business growth. In an overcrowded marketplace, if you’re not standing out, then you’re invisible. Branding your products and services will give you an edge over your competition and enhance your value to your target market.

 

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Using Your Logo Efficiently

There should be a consistent look and feel to every page of your website. You want your visitors to know they haven’t actually left your site when they go to another page.

Icons for going back or to the next page, for printing the page or even the icons that line your menu should all follow the same theme as your site as part of your marketing effort. Every aspect of your website should be about your brand. Standing out from the rest is not nearly as important as having others recognize your site. If a visitor travels to other pages and they look different, they may believe they accidentally left your site and then leave it all together.

A simple concept for internet market branding is your logo as an icon. You can then use this as buttons and every time a person has to click, your logo makes an imprint. Obviously it will need to be much smaller than the main logo on your page or other areas to be used as a menu icon, perhaps as small as 16 x 16 pixels, but the reduced image will continue your branding throughout your pages and offer a benefit to your internet marketing effort.

Additionally, with this level of branding throughout your site there will be no doubt in your visitor’s mind where they are. You can even make it so a visitor bookmarking your site will see the icon in his or her favorites, further imprinting the image. Remember, returning visitors often buy more than first time visitors and keeping your image in their minds will aid your internet marketing efforts
With a bit of creativity, you can make it so prospective customers automatically think of you when they see your logo. This is one of the simplest yet most effective branding methods.

 

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What Constitutes Branding?

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.

Some people think branding is like positioning, but it is different. The main difference is that positioning is a fluid concept. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone- it’s a hard-core recognition factor.
Branding is more about the following of rules because if you don’t follow those rules, things don’t look the same and people won’t remember you. When you put out your marketing pieces, you want to create a similar look and feel so that people remember you. And you want that similar look and feel on every thing you put out.
The good thing is that you get to make the rules…colors the same, style of lettering the same, logo etc. And there is some flexibility as long as you follow the rules. You can’t go too far out of bounds, but you can change some things within the frame of what others can still recognize.
Branding in your marketing has to make you feel something. A technology company can’t have an old style font – you might not think they were very far advanced.
Branding is just like the old coat of arms that families used to have connected with their name. It would instill respect, fear, and wealth – whatever. Likewise, a country’s flag gets people to feel a certain way about their country.
Think about what message you want to portray. What do you want recipients of your promotion to think about you? What image of your company do you want to put out there? That is your brand. When people see you continually as one thing, they begin to expect the same from you and they get used to you.

 

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What’s in it For the Customer?

Anyone who is going to spend money usually wants to know what the purchase will do for him or her. In fact, 70% of all purchases are made on an emotional level. So for the most part, buyers aren’t concerned about the logical points of the purchase. If they were, the vast majority of us would be driving small, fuel-efficient cars with one-speaker radios.

Think of your brand as a promise … a promise you make to your clients, prospects, employees, and even your vendors. It is necessary that you are able to back it up. You cannot build a successful, long-term brand on unsupported claims and wishful thinking.
To separate you from your competition, your brand — your promise — has to differentiate you from others in the minds of your prospects. This is the reason you cannot use quality, integrity, or price when positioning yourself in your marketplace. So many companies claim to offer these particular characteristics that none of them stand out from the others.
Logos, brochures, advertising and other forms of marketing may, in certain instances, be individual components of a branding campaign, but unless they are part of the system of determining a company’s capabilities, direction, opportunities, and indeed its essence, they cannot–and should not–be referred to as branding. To say that a new logo, for instance, is equivalent to a new brand is to believe that I can compete at Daytona International Speedway by slapping decals all over my car. Even if it ends up looking good, it’s still not ready to — or able to — compete.
What this all boils down to is the fact that every business — including yours — has a brand. The question is whether your brand is being determined by outside factors, or if are you actively building it on your terms.

 

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Why Brand?

Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers to form a recognizable association with you.
Link your business with a design, logo, slogan, and/or color and observe the positive results.

Brands create a feeling of familiarity. If customers have seen your logo, insignia, or company name, they are more likely to continue to select your product or service. Also, they are more apt to suggest them to others. Referrals through word of mouth can be an extremely powerful form of advertising.

A brand helps possible customers remember your business. People may know little about your philosophy or reputation. However, if they can recognize your brand, the chances are greater that they will do business with you. Branding creates memory in the mind of the public.

When the public remembers your brand and familiarizes themselves and others with it, they will come back. Customers are more likely to remain devoted to your business and are apt to buy further products or services from you based on the brand of the initial product with which they had success.

People are willing to pay more for products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them. If clients believe in your product, they will pay for it.

When you have distinguished your business through branding, the marketing has the capability of becoming so profound, that little else is necessary. Developing your brand takes time and effort, but after it has been solidified, and after customers have had the chance to identify with it, your sales can increase naturally. You won’t have to spend as much time planning marketing strategies to attract the public.

 

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Your Ultimate Ambassadors

Brand Identity is a promise. Whether that promise involves product quality, service, price or a million other things variables.

A strong brand identity can place a business above its competition all by itself. But having a brand that’s strong takes time, money and effort to grow. It’s not as easy as just creating a logo or writing a tagline. Brand identity is the reason you give your customer to pick you instead of your competition.
Successful re-branding involves “evolution,” not “revolution.” You must make an impact on upon your existing customers that your new brand is just a new and improved version of the same you. It’s vital to not get too extreme with a re-branding effort because you could end up destroying delicate emotional ties and customer loyalty.
Having a brand identity that resonates with your market is imperative, but not at the expense of the people within your company. They need to not only get it, but also be your brand’s most ardent ambassadors. Do your employees believe in your company? Do they feel like they have a vested stake in its success? Companies with solid brand identities can say yes to these questions. Can yours? If not, here’s some things you can do:
1. Get every aspect of your company on the same page. Get all your departments talking to each other and understanding each other.
2. Give everyone a common understanding of the company, its mission and their part in it. They should feel like they have ownership-even if they don’t.
3. Reinforce brand values and behaviors. Constantly promote these fundamentals until they’re second nature.
Your employees will ultimately determine your success or failure. You, as leadership, must earn it. But once you do, you’ll have a company that is full of happy, motivated successful brand ambassadors.

 

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rohan

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